PRODUCTS

Lucky Thai Consumers Get a Second Chance at Bata “Peanuts” Sneakers

Since its relaunch in 2014 as part of Bata’s 120th-anniversary celebrations, the legendary Bata Tennis has once again been taking the world by storm. And, for fashion-conscious consumers, the special limited editions produced by Bata in collaboration with Japanese brand Comme des Garçons have been especially popular.

So popular, in fact, that the recent release featuring characters from the beloved “Peanuts” comic strip sold out in record time. Only 1,500 pairs were produced and they quickly disappeared from selected stores in Paris, New York, Miami, London, Tokyo, and Taipei.

Now, however, Bata Thailand has managed to procure another 200 pairs of the “Bata Tennis x Peanuts” shoes and will be selling them in its pop-up store in Siam Center January 29-31. The second floor of Siam Center will be set up like a mini-tennis court and will also feature vintage posters and other artifacts chronicling the brand’s history back to its founding by Tomáš Baťa in Czechoslovakia in1894.

“We had such strong demand after Thais saw this special shoe being sold in stores around the world,” says Bata Thailand managing director Eugenio Olabe. “It was our good fortune to find a supply and be able to add to the history and the heritage of Bata.”

Introduced in 1936 for use in physical education classes in India, the Bata Tennis went on to become one of the best-selling shoes of all time. The “Peanuts” edition of the iconic white canvas low-tops with the distinctive pinstripe is available in three versions, each featuring Snoopy playing tennis with Charlie Brown, Lucy, and Woodstock respectively.

Bata Safari

From the savannas of Kenya, where it was born, to the bustling streets of New York City, the Bata Safari boot is the undisputed King of the Jungle.

After 50 years, this original indigenous shoe known for its rough finish and comfortable fit remains unchallenged in its superior quality and enduring popularity. Made of the best cowhide and still hand stitched at the Bata factory in Limuru, the modern Safari is available in a variety of finishes and styles for men and women and stands up to the roughest treatment. In Kenya, our boot has been a revered icon for decades. Safari, the boots that say you know Africa.

Foot Care: Your Feet – Your Foundation

Can’t find the source of that nagging back or knee pain? You might never suspect it, but your feet could be the culprit. If your feet are unstable, chances are the rest of your body is, too. After all, if you built a house on an unstable foundation, wouldn’t you sooner or later expect to see structural problems in the house itself?

It’s the same with our feet. Take flat feet (pronation), for instance—a common condition of collapsed foot bones. It’s more than a local problem because it can cause the ankles to roll in and the legs to rotate inward. Naturally, this puts stress on the knee joints, causing discomfort and pain. Young athletes, especially women, are prone to patellofemoral syndrome, a painful knee condition directly traceable to abnormal foot mechanics. Back pain, too, can result from an unstable foot bone structure.

But there’s a solution! If abnormal foot mechanics make your life uncomfortable or painful, stabilizing the feet by wearing supportive shoes with good cushioning will make all the difference. In some cases, orthotics fitted by a foot specialist may be helpful to stabilize foot mechanics and remedy knee and back problems. Of course, if you have hip or back pain, you should see your doctor—but bear in mind that your feet may be playing a role.

Dr. Lloyd NesbittLloyd Nesbitt DPM
Lloyd is a graduate of the California College of Podiatric Medicine in San Francisco, and completed his hospital residency programme at Vancouver General Hospital in B.C.
He has authored numerous articles and has appeared on several t.v. and radio programmes.
Presently, he is in private practice in Toronto.
For further foot health information:  www.lloydnesbitt.com, or email: foothealth@lloydnesbitt.com

Bata Singapore Recognized at the 2015 Marketing Excellence Awards

On Nov. 18, Bata Singapore received a bronze award in the Brand Awareness category for its “Have We Met” campaign.

The Marketing Excellence Awards is one of Singapore’s largest awards shows. The award celebrates the work of the country’s top marketers, who set the benchmark for the industry. Winners of the Marketing Excellence Awards are recognized as the top performers in Singapore. The judging panel for this year’s awards included representatives from major international companies, including Adidas, Blackrock, Akamai, Hilton, Energizer and Visa.

Parrish Tan, marketing manager for Bata Singapore, attended the event with the creative and accounts team from Section, Bata’s partner in the campaign. Tan commented: “It was truly a gratifying and humbling experience to represent Bata Singapore at these awards, where hundreds of advertising and marketing representatives from the region cheered us on when the announcement was made that we had been awarded the bronze award.”

He added: “The ‘Have We Met’ campaign struck a chord with most of the attendees, and gave a great impression of the Bata brand. Full credit should go to the Bata Singapore team and the agency, Section, for believing in the campaign and supporting us with their amazing work.”

The event was held at the Mandarin Orchard hotel, and was attended by over 500 industry professionals, including award winners, advertising agencies and media agencies.

Foot Care: Feet for Life, Pain-Free!

Do you grin and bear foot pain day after day? Many people think foot pain is normal, but that’s a myth. If your feet hurt, don’t put up with the pain—take action.

Many foot problems are related to “overuse syndromes.” When we consider that it takes about 1,000 foot strikes to walk a mile, it’s easy to appreciate how the smallest foot irritation can escalate and cause trouble. Foot pain often builds up gradually and stubbornly persists unless the cause is addressed.

Read more to find more tips

Foot Care: How to take care of your feet (when you can’t get to your foot specialist)

Most people experience some type of foot pain from time to time. If serious and persistent, foot pain is an indication that you should see your podiatrist or foot specialist. 

But often there are simple things you can do to relieve minor issues and stay comfortable.

Read more to see the list of some typical foot complaints.

Flip-Flops Made in Kenya Echo Around the Bata World

Flip-flops, also known as thong sandals, are basic in all the best ways. With its flat sole and simple strap anchored between the toes, this shoe style was probably among the earliest types in existence, perhaps dating back to 1500 B.C. More than 3000 years later, modern men, women and children still find them a great choice for comfortable, easy footwear.

Given flip-flops’ long history of success, it was only natural that Bata would manufacture its own version of this ancient shoe. The factory at the center of this enterprise is Bata’s facility in Limuru, Kenya, which produces 16 million pairs per year – representing 40% of Bata’s worldwide production and more than half of the factory’s total output.

Athletic Footwear: Finding the Shoe That’s Right for You

Athletic shoes are among the most comfortable shoes you can wear. High-quality athletic footwear will provide you with enhanced support and improved foot function for your sports activities and while walking.

Read more to discover more ideas to help you choose shoes that will work well for you.

Take a look at your feet!

What do the shoes you’re wearing right now do for you?

Every year, Bata produces 35,000 different styles of shoe for men, women and children of all ages. Each style does something special, besides fitting a pair of happy feet!

They help you become a world champion. Like in 1986, when Bata was an official sponsor of the football World Cup!

Or they get you to school on time! They make you jump higher. Look taller. Grab someone’s attention. They can help you to walk further. Or keep your feet warm.

What do your shoes do for you? Read more!

Bata Thailand Alive collection

The Alive casual men’s shoe collection is manufactured locally at our Bata Thailand factory. Since its introduction to the market in 2010, it has quickly become a best-seller in Thailand and a must-have shoe for men seeking casual comfort with a trendy twist at a competitive price.

The collection boasts an impressive variety of styles. Available with perforated synthetic or canvas uppers in a wide range of colors, all with an attractive graphic printed sock, it is no wonder that over 20,000 pairs are sold per year.

Naruporn Potivongsajarn, merchandising manager at Bata Thailand, noted, “This shoe, available in sizes 6 to 11, is sold at all 256 Bata stores across Thailand because of its ever-growing popularity and the fact that the style has such broad appeal. It has become a very important mainstay of our core collection.”

The Alive collection will no doubt be “alive and kicking” as a best-seller for many years to come.

Bubblegummers Relaunched in Australia

Aiming to reach a new market and further establish the Bata name ”Down Under,” Bata Australia recently relaunched the Bubblegummers brand. Beloved by primary-schoolers around the world, Bubblegummers have long been one of Bata’s iconic brands.

The Bubblegummers collection is now on sale at Bunnings, Australia’s largest household hardware chain, where they join the Bata Industrials collection. With 265 stores throughout the country, Bunnings will provide national exposure for the Bubblegummers brand and allow a new generation of young people to discover these great shoes!

Bata Pakistan introduced its Dubben shoe in 2007, and it quickly became a customer favorite. Almost ten years later, Dubben’s popularity continues to grow, with sales reaching 180,000 pairs last year alone.

Dubben a Firm Favorite in Pakistan

What makes the Dubben so popular? The secret lies firstly in its classic moccasin style, which blends seamlessly with both local and western attire. (The shoe is sold as “Mocassino by Bata.”) And secondly, with its extremely comfortable synthetic upper and light TPR outsole, Dubben is easy to wear all day.

Most popular with men between 30 and 45, the shoe comes in traditional black and brown, and retails for about US $12 – making it a perfect blend of style, comfort and value.

Because the Dubben is manufactured in-house at the Bata Pakistan factory, it is always available, which has made it a backbone of the company’s Family Concept stores.

The shoe is supported by large-scale, in-store advertising campaigns and there are quarterly communications with store sales staff about the Dubben.

Not surprisingly, local competitors have attempted to copy the Dubben, but they have never been able to match the level of quality and comfort at Bata’s extremely affordable price.

Research & Development

Innovative, modern – design
Bata has been a pioneer of innovative footwear since it began nearly 120 years ago.

Today, Bata operates several Shoe Innovation Centres where multi-talented teams of professionals conduct research into new technologies, materials, and designs that support shoe comfort features and guarantee fashion-forward design.Each Shoe Innovation Centre takes advantage of valuable market research and the latest technology design equipment to introduce new and exciting products that offer the best value to customers. In today’s hurried world, Bata recognizes that its customers deserve the reward of wearing shoes that are both fashionable and comfortable.

Excellence in manufacturing

Bata is synonymous with quality. To ensure a superior product, Bata manufactures predominantly in their own manufacturing facilities. To keep up with strong world-wide demand, Bata operates an astounding 27 production facilities across 20 countries. As a result of Bata’s commitment to excellence, most of the company’s production facilities have been awarded ISO 9000 certification, while the others are in the certification process.

 

Bata Bangladesh Receives 2015 Best Footwear Brand Award

Organized by Bangladesh Brand Forum (BBF), the annual Best Brand Awards recognize those brands that have most distinguished themselves in terms of business value and consumer performance.

It is a platform for the country’s best brands, designed to show the success of the business community in Bangladesh, and portray their achievements in brand building.

This year, in partnership with the world’s leading brand research company, Millward Brown, the BBF identified the leading brands in 35 different categories, including food & beverage, superstore, fashion boutique, print media and FM radio. Bata Bangladesh, which has won the footwear award for the past three years, is very proud of its continuing success, and looks forward to even better years ahead.

Metrials – Leather

Leather is the most used natural material, and presents ideal characteristics for footwear. Leather breathes, it is soft, offers very good absorption ability; and is able to adjust to the individual shape of foot.

We recognize several basic types of leather.

  • Smooth leather has a soft structured surface with small pores, wherein defects are corrected by buffing to remove original grain and can be finished in glossy or dull surface with pigment.
  • Aniline/Semi-Aniline leather with a smooth and highly glossy surface by Lacquere finish. This type of leather surface is prone to mechanical damage, chemical impact, infusion and frost.
  • Nubuck is top-grain cattle rawhide leather sanded or buffed on the grain side or outside, to give a slight nap of short protein fibers producing a velvet-like surface. It is resistant to wear and may be white or coloured. Nubuck may feel similar to suede but the process is different. Suede is created from the inner side of a hide, whereas nubuck is from the outer side, giving more strength and thickness along with the fine grain.
  • Bottom leather is a type of leather used for soles of formal footwear, very prone to moisture and uneven surface. Embossed leather (printed). Embossed or printed leather is also used as insole for summer footwear.
  • Oil/Waxy Pull Up Leather A leather bearing an oil/ wax finish that by design takes on a lighter colour when stretched. It is very natural and lively in look, and used for casual shoes.

Valtina: A Prima Ballerina from SICA 2’s Bata Women

A star to come… Recently unveiled as part of the Spring Summer Asia/Africa Bata collection, a ballerina shoe called Valtina is sure to be a standout.

It’s a simple ballerina with a touch of detailing that makes the whole shoe shine. The trendy design is suitable for almost all occasions and is geared for women aged 25 to 45. Available in classic black and elegant beige, the Valtina is sure to be a hit with women throughout South Asia and Africa.

The Valtina will land in stores in the second quarter of 2016.

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