Episode05

Bata
Goes Pop

Bata Wilson
A great sport shoe that became a cultural icon. It helped you win on the court and gave you traction in the world.

Nirvana

Kurt Cobain wearing
Bata Wilsons

1970s

Bata shoes are featured in Vogue, Elle and other fashion magazines

Bata becomes a player in the international fashion scene, with products that can be found nearly everywhere on the planet.

en 1990

BATA FLIP-FLOPS
MAKE A SPLASH

The New York TImes Magazine special "Times Capsule" edition in December 1999 featured Robin Williams and a Bata "Hawaii" flip-flop on the cover. The same shoe – which is cheap, durable and particularly suited to the moonsoon season – is worn by 95% of the Indian population.

Byron Lee and the Dragonairs

«Bata cha cha cha»

This novelty song released on the Bata Label featured a
popular Jamaican ska, calypso and soca band.

1998

The big
Lebowski

John Goodman sports Bata combat boots in the immensely popular cult film by the Coen brothers.

BATA STORE DISPLAYS

A reflection of the trends and mores of the times.

Bata Shoes advertising, ELLE Magazine
(German Edition), September 1969

2014

French actress and supermodel Laetitia Casta wears Bata Tennis

in the December edition of Lui (France).