Bubblegummers Relaunched in Australia

Aiming to reach a new market and further establish the Bata name ”Down Under,” Bata Australia recently relaunched the Bubblegummers brand. Beloved by primary-schoolers around the world, Bubblegummers have long been one of Bata’s iconic brands.

The Bubblegummers collection is now on sale at Bunnings, Australia’s largest household hardware chain, where they join the Bata Industrials collection. With 265 stores throughout the country, Bunnings will provide national exposure for the Bubblegummers brand and allow a new generation of young people to discover these great shoes!