Bata enlists renowned mid-century designers
Herbert Leupin, Donald Brun, and Guy Georget in its advertising campaigns
"Poster by Peter Birkhauser, 1947
Advertising poster by Donald Brun, 1946
BATA MAKES MOVIES
The company used its own studios and equipment to produce TV advertising.
High-top canvas shoe produced in the Bata factory in East Tilbury, England, late 1940s–early 1950s.
Featuring sturdy cloth and a heavy ribbed toe guard, the shoe was a favorite on the court.
Italian photographer Oliviero Toscani – best known for his controversial advertising campaigns for Benetton – was behind the 1992 European Bata campaign “Facce di Bata."
Large-format advertisement on a Bata factory building in Zlín.
representing every country in which Bata shoes were marketed.
Celebrating Children's Day, Oct. 5, 1964
Shoes for monsoon weather
Official sponsor, World Cup, Mexico, 1986
"Buy Bata Shoes" - Pakistan, 1956
Buy Bata Shoes" - Asia, 1956
"Difficile Resistere" ("Hard to resist") - Worldwide campaign, 2000
The World's Brand
The Bata name and logo have been translated into more than 14 languages. In some areas, the word "bata" became synonymous with “shoes” because it was the only manufactured footwear the local people knew.