THE BATA STORY
the Batovka was notable for its simplicity, style, and light weight. Its innovative combination of leather and canvas – at a time when all-leather footwear was the norm – allowed Bata to offer a top-quality shoe at an unbeatable price. It took off like a rocket.
A FAMILY BUSINESS
The T. & A. Baťa Shoe Company was established by siblings Tomáš, Anna and Antonín Baťa – the eighth generation of Bata family shoemakers – in the rural town of Zlín, Czechoslovakia. They were innovators from the start, replacing the traditional one-man workshop with a 10-person (soon to be 50) enterprise.
RISE OF THE MACHINES
The introduction of mechanized production techniques, including the first steam-driven shoemaking machines, initiated a period of rapid modernization that allowed the company to become one of Europe's first mass producers of shoes.
Ladies' street footwear, leather, stitched through technology, production commenced in 1919, model from 1922.
The first Bata Store opens in Zlin, Czechoslovakia.
600 full-time workers
was employing by Bata
Production grows to2200
pairs of shoes a day,
making Bata the
company in Europe.
Men's street footwear known as Shimmi, leather, stitched through technology, production commenced in 1923, model from 1925.
Ladies' evening footwear, silk satin, glued technology, production commenced in 1922, model from 1929.