Lausanne, Switzerland, April 18th, 2016
Bata Repositions Business in Switzerland
Over the last few years, Bata Switzerland has been restructuring its operations in order to address the shift in shopping patterns amongst its customers toward purchasing footwear and accessories through multi-brand retailers and web sites (e-commerce). Throughout this period, Bata Switzerland has been able to count on the support of its shareholders, employees, and other stakeholders.
Despite its best efforts, however, the impact of e-commerce and fashion retailers entering into an already-crowded Swiss footwear market, plus the shift in buying habits amongst Swiss consumers to shop for footwear and other goods in France, Italy and Germany, has proved too much to maintain Bata stores in Switzerland.
As a result, Bata is in the process of closing its remaining 29 stores in the country. This will affect some 175 employees. The company is looking for ways to minimize the social and financial impact on the employees, in the same manner as has been handled until now. Management has informed employees about the closure, and appropriate solutions are being proposed, including new job opportunities with other retailers for more than forty employees and apprentices.
Bata’s future business plans in Switzerland will be built around the brand “Bata”. Its products will continue to be available to Swiss customers through a multi-channel approach including multi-brand retailers, e-commerce (www.bata.com/corpo), and Bata dealers. Bata remains committed to providing its Swiss customers with the quality and value that they have always come to expect from Bata brand products.
Bata retail stores in Italy, Spain, Czech and Slovak Republics and its domestic and international franchise businesses will continue to provide their customers with the unique shopping experience to which they have become accustomed.
Bata’s service and advisory company, based in Lausanne, employing some 30 people, is not affected by this decision.
Founded in 1894, The Bata Shoe Organization is one of the world’s leading manufacturers and retailers of quality footwear. With over 30,000 employees, 24 production facilities, 5,000 international retail stores, and a presence in over 70 countries.
For more information, please contact:
Press relations – Bata Switzerland