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Bata India chosen as the Most Preferred Exclusive Brand Outlet in India
Award given at CNBC Awaaz Consumer awards 2010
Bata India Ltd. has won the CNBC AWAAZ Consumer Awards 2010 in the category of India’s Most Preferred Brands in “Single Exclusive Retailer Outlet”.
CNBC AWAAZ, India's No. 1 business channel, honoured ‘India’s Most Preferred Brands’ at the sixth edition of ‘Consumer Awards 2010’ held at the Hotel Taj Lands End, Mumbai on the 28th of June 2010. The CNBC AWAAZ Consumer Awards 2010 are based on an exhaustive consumer survey done by The Nielsen Company across 19 cities spanning 16 states in India.
Honourable Finance Minister of India, Shri Pranab Mukherjee presented the award to Mr. Marcelo Villagran, Managing Director & CEO, Bata India Ltd. for his vision, dedication and strategic leadership that has driven the Bata brand to make a mark in one of the world’s most sought after markets.
These winning brands have broken the barriers of language and nationality, rising up to the coveted position of India's most preferred brands. And it is these brands and the teams behind them that took a bow at the CNBC AWAAZ Consumer Awards 2010 - the nation's most prestigious awards for its best brands. With brand new award categories exploring brands that have managed to find favour with Indian consumers even as they tightened their purse strings and those that have delivered true value for money, the CNBC AWAAZ Consumer Awards are the ultimate consumer preference benchmark.
Accepting the Award, Mr. Villagran said, “We are delighted to receive this Award as India’s most preferred Brand Outlet. This reconfirms our commitment to providing the best retail experience to our consumers in India. Our efforts in retail expansion, improving customer experience and better merchandise selection have been rewarded with the trust of the consumers.”
India in Review
Bata India Limited has performed extremely well in the last 5 years. From day one it was the objective to build a profitable, strong and liquid company. This is evident from the results that the company has achieved year on year in the last 5 years and we can all appreciate that whatever has been achieved in the last 5 years is remarkable.
The stock market over the last 5 years has appreciated the excellent performance of Bata India Limited. In fact, in the last 6 months the price has gone up 40% despite the stock market index remaining more or less flat. This reflects the confidence investors have in Bata India’s strategy and performance.
The company has undergone transformation in all the areas, be it Sales, Profitability, Shoe line, Visibility and look of Stores, Total change in the positioning of Bata Stores (72% of the stores have been renovated in the last 4 years), Improvement in Manufacturing, Change in Sourcing, Credit Management, Retail restructuring, Union management, Retail Expansion Program, Training and Development, Team Building, Internal Controls, Borrowings, Working Capital Management, Business Processes, Corporate Governance and the latest success was the Riverbank Transaction…and Home delivery, very recently.
Congratulations to the entire Indian team, keep up the stellar work. |
