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International Franchising |
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Bata International Franchising is a formula managed from Italy to run independent shoe stores with the know-how of the biggest worldwide shoe company and with shoe lines styled and created in Italy.
  About us Being Bata affiliated means to be part of a group leader in the shoe retail market with more than 5.000 stores all over the world. Managerial risks are reduced to the minimum, thanks to the experience accrued as a franchisor and retailer with formulas that guarantee profitability and competitive advantage. Bata gives the confidence of a big partner on which you can always count on.
  Our mission  Enter the new foreign markets through the Bata Italy Retail system formula, to catch all the opportunities coming from the knowledge of the local markets, through the selection of reliable partners with a long term vision.
 Our strategy
• Analyze the local markets, the socioeconomic field (location, competitors, costs structure, average income and spending power) to point out strengths and weaknesses.
• Share with the new partner our know-how in the shoe business.
• Utilize all synergies with the Italy Retail structure.
• Give the maximum attention to the different local needs (fashion trends, climate, seasonal trends, specific needs, usages and customs).
 Our goal Expand on a international level the Bata brand exporting the Bata Italy Retail system though the strong and well defined three concepts: BATA City Store, BATA Superstore and BATA shop in shop.
Ournetwork
Albania Montenegro United Arab Emirates
Austria Romania Saudi Arabia
Bosnia & Herzegovina Russia Kuwait
Bulgaria Serbia Qatar
Cyprus Slovenia Bahrain
Croatia Sweden Oman
Egypt Turkey
Estonia Ukraine
Finland Hungary
Georgia
Greece
Ireland
Kosovo
Latvia
Lithuania
Macedonia
Malta
 Our Ideal Partner
Company or individual person with managerial spirit and willingness to develop a long term business plan.
• Experiences in retail business (preference for companies whom manage different fashion Brands);
• Availability of premises located inside historical centre, malls and attractive streets of cities and municipalities with over 100.000 town residents, giving priority to capital cities.
• Availability of premises to open stores with a selling area of 100-150 sq.m for Bata City (boutique) and 300-500 sq. m for Bata Superstores (large format).
• Staff strongly customer oriented, ready to work into an international context.
• Solid Financial situation to manage the business healthily.
 General conditions
• Three years contract renewable.
• No opening fee.
• Full assistance of the technical department for the project of the stores.
• No charges for technical drawings.
• Investment for furniture, tiles, lighting and accessories:
• City store (avg. 110 sq. m. of selling area): 450 Euro per sq. m.
• Superstore (avg. 350 sq. m. of selling area): 350 Euro per sq. m.
• Chance to produce the store locally starting from the second opening
• Investment opening stock
• City store: 60.000/80.000 Euro
• Superstore: 120.000/ 150.000 Euro
• Facilities for new openings:
• division of payment for opening stock into installments;
• division of payment for furniture into installments.
• Free in- store advertising material.
• Support on local advertising actions.
• Guarantees: to cover the goods purchased a bank guarantee or letter of credit is required.
• Royalty fees on the net turnover for the use of the trademark and know-how.
 Operational information
• Average Turnover per s.q.m.
• City store: 5.000/8.000 Euro per sq.m.
• Superstore: 3.000/5.000 Euro per sq.m.
• Stock turn: 3 / 4 times per year.
• Store Personnel structure required:
• Store manager;
• Deputy store manager;
• Sale assistants defined according to the estimated turnover.
• Franchisee Advertising Budget required: at least 2% of the total turnover.
 Success factor
• Commercial area rating, competitors analysis and forecast store income.
• Profitability and financial needs analysis.
• Periodically monitoring of cash flow.
• Best sellers re-supply.
• Weekly deliveries.
• Qualified support for the new opening, with sales area organization, warehouse and visual merchandising.
• Supervision, commercial and operational assistance for everyday operation.
 Collection
Each Bata store offers personalized collection, to satisfy customer’s expectations through:
• The presentation and selection of collections organized four times per year with the possibility to have the latest trends with fast delivery date.
• Preparation of the collections for the different local markets.
• Re-supply based on sales.
 Training
To help Bata store operation, Compar organizes and offers:
• Staff training “on the job”, in Italy for a period of 2 weeks.
• Periodical training courses on: product knowledge, retail sale techniques, visual merchandising, general store operation rules.
• Permanent advice “on line” for all aspects concerning the commercial and administrative management.
• Periodical visits of dedicated branch manager.
 Store Concept
BATA CITY STORE CONCEPT DESCRIPTION
• 110/150 SQ.M
• Selling area 70%, Stock room 30%
• Boutique Store
• Full service
• Accurate visual merchandising
 COLLECTION
• Target Customer: Contemporary and Fashion
• Product Mix: Footwear (70%): man, woman
• Diversity (30%): leather jackets, handbags, belts and accessories.
 BATA SUPERSTORE STORE CONCEPT DESCRIPTION
• 300/500 sq.m
• Selling area 90%, Stock room 10%
• Family Store
• Assisted and self service
• Visual merchandising focused on the customer
 COLLECTION
• Target Customer: New-traditional, contemporary and fashion
• Product Mix: Footwear (80%): man, woman, kids and sport
• Diversity (20%): leather jackets, handbags, belts and accessories.
 
Contact us
• by POST to Compar S.p.a. Via A. Volta 6 - 35010 Limena (PD) - ITALY
• by PHONE at 0039 049 8991111
• by FAX at 0039 049 8991180
• by EMAIL to bata.franchising@bata.com
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