| Téléthon is the most important yearly national charity event in France to support the French Association against myopathes mostly affecting children. During the 2 weeks period balloons in the shape of a heart are sold at 1 Euro in the Bata Stores and in Athlete's World, and the totality of the benefits of this sale are addressed to the charity. Athlete's World also gives 1 Euro for every kilometre run by its customers on a home bicycle installed in its shops. Besides, charity boxes are installed in all the stores for customers' $ gifts collections and Bata is paying 5 Euros for every pair sold among a selection of 30 products from all categories. The mobilization of the Bata team enables Bata to collect 50,000€ in 2004 for the Telethon fund. | 
