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 Common concerns - Local actions
“We saw that through our enterprise we were bringing a new and hitherto unknown life to our region, and that with its development the general well-being and education of our people was being raised” .
When Tomas Bata wrote those words more than 70 years ago he was emphasizing his long-held belief that the value of business to society includes not only the products and services it provides to consumers but also the wealth and employment it creates.
This belief, that our business has a role to play in improving lives, has always been part of the Bata culture. Everywhere we operate we allocate a share of our resources to enhance the well-being of local communities, we invest in local economies and develop people’s skills.
As a world-scale organization we aim to play our part in addressing international social concerns. Even more so since our historical strong presence in many developing countries provides us with a deep understanding of the local cultures and their needs.
Therefore our position entices us to tackle global concerns in priority with local inititiaves in close partnership with specialists on the field.
At the Group level we set two priorities to focus our efforts on :
Education
Entrepreneurship
With the following mission:
Supporting education and encouraging entrepreneurship to fight poverty and exclusion via auto-subsistance.
Our values regarding communities involvement:
 Respecting the integrity of local cultures
Considering communities as partners in progress and involving employees in a two-way communication with them.
Allocating resources to enhance the well-being of the communities in which we operate.
Collaborating with people in the communities who are dedicated to raising standards of education and economic well-being.
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