Bata international Franchising is a formula managed out of Italy run independent shoe stores with the know-how of the biggest worldwide shoe company and with shoe lines styled and created in Italy.

• Profitability analysis and financing;

• Store design, furniture and accessories provided by Bata’s technical office;

• Weekly sales tracking;

• Training programs that involve product knowledge, retail selling, visual merchandising, store operation management;

• Full area manager support for new opening, stock management, visual merchandising.

• Collections are styled in Italy, produced 70% in Italy and 30% abroad. The shoe line is made up of a  “core collection” that gives the brand identity to all the 300 Italian Bata stores and to 100 International franchising stores in eastern and southern Europe and of some “additional collections” based on local market requirements. Total collection is 1000 items for season; price range at retail price 50-100 Euro. It is presented 4 times a year with the possibility of immediate delivery and ready goods for re-assortments during the season of 10% of the order.

• Being a Bata franchisee means belonging to an organisation leader in Italy, a country in which shoes style and production are the best in the world. The business risks are minimal thanks to Bata’s vast retail experience, competitive advantage and sensitivity to the market. From profitability analysis to store openings and store management, Bata is a partner that can be counted on.

Potential partners:

Bata’s franchising success relies on partners with the ambition and the capacity to develop their own business success. The Bata franchising offers a great opportunity, even for those already operating in other sectors, to expand and diversify their business profile.

Base requirements:

• Availability of locations in major urban centres with at least 100.000 inhabitants or in major shopping centres;

• Selling area of at least 100 square metre for Bata City and 350 square meter for Bata SuperStore;

• Know-how of retail business;

• A stand-by letter of credit or bank guarantee for 50% at the value of the merchandise yearly ordered;

• Adherence to contract payment terms and obligations

• Contract terms: 3 years, renewable annually;

• Exclusive business area;

• Support for store refurbishment;

• Deferred payment schemes for opening stock;

• Business and management consulting for the entire  duration at the contract;

                                                                                       • In store advertising and brand support provided free

                                                                                       • Support for local adv. campaign;